New Entitlement Sponsorship in CanadaNASCAR and Pinty's Delicious Foods Inc. announced today a six-year series entitlement sponsorship agreement of NASCAR’s Canadian-based series. Beginning Jan. 1, 2016, the series will be known as the NASCAR Pinty’s Series. Pinty’s (Pin-tees), founded in 1943, produces and provides a complete range of premium quality fresh and frozen chicken products to the retail and food service industry throughout Canada. Pinty’s has been a contingency sponsor of the series since 2012. Recognizing the tremendous value of sponsorship and activation at the touring series level, Pinty’s expanded its investment to become the entitlement sponsor and a NASCAR Official Partner. Pinty’s progression is similar to K&N Filters and Whelen Engineering, which entered the sport as contingency sponsors and elevated their participation to series entitlement. We welcome Pinty's to the Entitlement Sponsorship Family joining Sprint (until the end of 2016), Xfinity, Camping World, Menards, K&N, and Whelen.
Schedule adds a Returning Racetrack in 2016
The schedule hasn't changed much from 2015 with the exception of the series returning to Honda Indy in downtown Toronto for the first time since 2011. It will headline the racing action on Saturday July 16th. On Sunday the Verizon Indy Car Series will be taking the streets of Toronto. Also two races at CTMP, a.k.a. Old Mosport, will bookend the summer on the Victoria Day and Labour Day long weekends, the latter in support of the NASCAR Camping World Truck Series race. Along with the season finale at Kawartha Speedway on Sept. 17, a third Ontario event will take place at Sunset Speedway in Innisfil in mid-June. Four races in Quebec, including the famed Grand Prix de Trois-Rivières, round out the schedule along with the traditional midsummer western swing to Edmonton and Saskatoon and a late August visit to Nova Scotia.
New Sponsors with New Faces
This relative change in culture has already attracted the interest of several other Canadian companies. Bombardier subsidiary Can-Am will have its logo on the hood of young Quebec pilot Alex Labbe for the full season. Halton Hills native and 2015 Jostens Rookie of the Year Gary Klutt will also run the full schedule with backing from Pioneer Family Pools.Patrick Dussault, a talented young Quebecer who jumps from international Formula Ford racing, will enter five races with Jiffy Lube of Quebec and veteran racer Jean-François Dumoulin will contest half the season with support from Canadian automotive parts manufacturer Spectra Premium Industries. This partnership is unique, in that Spectra will use the challenging environment of motorsport to develop and test a new radiator.
Several drivers are still struggling for financial support, chief among them being 2015 series champion Scott Steckly. While his team will have three cars at the season opener at Mosport, Steckly finds himself sidelined after the withdrawal of long-time sponsor Canadian Tire. “We’ve been searching for two years trying to get something together,” Steckly said in an interview. “It just makes no real business sense for me to be in the car at the first race when I don’t have the proper funding to do it. “We’re hoping for an owner’s championship (with combined points in one car from different drivers). I might be in it (a car) for three or four ovals — who knows?”. Steckley of course as we noted about is a four time champion in the Series. Without a defending Champion drivers like L.P. Dumoulin, Alex Labbe, Gary Klutt, and Kevin Lacroix will have a chance to take it to the top of the Pinty's Series!