1990 Daytona 500 Winner has Primary Sponsor For Xfinity Race

ICE-AID™ - formerly known as Beer Frost™
- an environmentally safe, all natural, mineral based product that turns your cooler of ice into a freezer - today announced its 2016 partnership with Derrike Cope Racing (DCR), acting as primary sponsor of the No. 70 car during February’s Xfinity Series Poweshares QQQ 300 race. ICE-AID™ will also continue its support
of DCR with a notable presence throughout the 2016 NASCAR season.
Derrike Cope, the “1990 Daytona 500 Winner,” and the No. 70 Chevrolet Camaro car has been a stable figure in NASCAR, competing in all Series of NASCAR for over 30 years. Heading into 2016, Cope will have a combined Xfinity and Cup Series career total of over 665 races, three wins, 40 top 10’s, two poles and the coveted title of Rookie of the Year. Cope was also inducted into the West
Coast NASCAR Hall of Fame in 2013.
“We are proud to serve as a sponsor of Derrike Cope Racing (DCR) and Derrike Cope, who is such an iconic Daytona 500 champion.” said Dave Chism, Co- founder and CEO of ICE-AID™. “As a small, American family business, it is important
for us to partner with a team that shares in our vision and values, which Derrike Cope and his team do with our mutual mission of quality, creativity and enjoyment. DCR is the perfect companion to share in the love of racing and create the best entertainment experience possible.”
“Elyshia, myself, and DCR as a team are proud to represent ICE-AID™ (formerly Beer Frost) at Daytona this year as our Primary and as an associate throughout the 2016 race season! This is truly a One-of-a-kind product that will have longevity in this sport I am certain. Daytona of course is one of my favorites, and we hope to have a very impressive presentation in the garage as well as a good effort on the track.” Cope comments.
Following its presence at the Xfinity Series Power Shares QQQ 300 race, ICEAID™
will support DCR throughout the 2016 NASCAR season and allow NASCAR fans
to sample and experience the benefits of ICE-AID™ during coveted race weekends
and beyond. Fans who will not be on-site during the 2016 season can purchase
and experience ICE-AID™ online at www.ice-aid.com and www.tryice-aid.com.
About ICE-AID™
ICE-AID™ is an environmentally safe, all natural, mineral based product that turns your cooler into a freezer by reducing the temperature of ice to as low as -10°F. ICE-AID™ delivers a frosty cold beverage covered in ice crystals that,
until now, you could only get by turning the refrigerator temperature to the lowest setting or using the freezer. ICE-AID™ will also make your ice last two to three times longer. It’s not cold until it’s ICE-AID™ cold. For more information, please visit www.ice-aid.com. (ICE-AID™)