Pilot Flying J, the largest operator of travel centers in North America, announced that they have signed on to be the title sponsor of the Battle at Bristol - an iconic college football game to be held on Saturday, September 10, 2016 at Bristol Motor Speedway. The historic racetrack will host a border battle between the Virginia Tech Hokies and Tennessee Volunteers and is expected to shatter the existing college football attendance record. This sponsorship represents a monumental company initiative for Pilot Flying J. From securing naming rights for the game - Pilot Flying J Battle at Bristol - to
using this pinnacle event as a catalyst to further engage employees, customers and consumers nationwide via multiple events, this opportunity will look to further position the company as a destination of choice in the travel center industry. Adding to the excitement, ESPN/ABC is confirmed as the broadcast partner of the Pilot Flying J Battle at Bristol, with time and final network to be determined at a later date. This sponsorship will complement Pilot Flying J's current sponsorship of NASCAR Sprint Cup Series driver Michael Annett's #46 car. Following Bristol Motor Speedway's legendary Night Race on August 20, 2016, the venue will be transformed into the world's largest football stadium for the inaugural Pilot Flying J Battle at Bristol game. With a projected attendance of 150,000, the event is expected to crush the previous college football attendance record, which currently stands at 115,109. (Bristol Motor Speedway, 2015)
Comments
Post a Comment