The New Axalta Paint Scheme on the #88 in 2016! Reminds me of his old Oreo Colors |
Tax Slayer Joins the party in 2016 also! |
The agreement extends a multi-faceted partnership -- now in its 23rd full season -- that began in November 1992 when the company (as DuPont) first sponsored driver Jeff Gordon and the #24 Hendrick Motorsports team. Gordon, who is in the midst of his final full-time Sprint Cup campaign, will continue to work with Axalta as a spokesperson and global business advisor. The multi-year relationship was announced earlier this year.
"We began a journey 23 years ago with Hendrick Motorsports and a young driver named Jeff Gordon.
Dale's 2016 Nationwide Paint Scheme |
On the racetrack, Axalta's relationship with Hendrick
Dale Earnhardt Jr.'s Baja Blast Paint Scheme is up for Paint Scheme of the Year in the NASCAR News Source Awards! |
"Axalta has built a model sponsorship program," said Rick Hendrick, owner of Hendrick Motorsports. "For 23 years, they've recognized the opportunities NASCAR provides and understood how it drives value for their business. It's a unique relationship that's evolved with the times and has been consistently effective. We're very proud of what we've accomplished as partners and look forward to more successes together with Dale and the #88 team."
"Axalta and Hendrick Motorsports have an incredible story," Earnhardt said. "For me, it's meaningful to work with a sponsor that's been so committed to our sport and has such a rich history in NASCAR. Continuing the partnership is special for all of us, and I'm already excited about what the car will look like. I'm really looking forward to the opportunity."(Hendrick Motorsports)
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