Gander Outdoors Replacing Camping World as Entitlement Sponsor for Truck Series

Beginning in 2019, the NASCAR Camping World Truck Series will now be known as the NASCAR Gander Outdoors Truck Series NASCAR announced on Tuesday. The series will be rebranded with expected new logos as the Truck series is the only of which who have not gotten a new logo. Gander Outdoors, of course, was purchased by Marcus Lemonis who is the chairman of Camping World last May.

"Gander Outdoors' customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019," said Steve Phelps, NASCAR Chief Operating Officer in the NASCAR release. "The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners' confidence in the on-track product and the power of our brand loyal fan base."

Camping World became the Truck Series entitlement sponsor in 2009 replacing Craftsman. In 2014, NASCAR and Camping World extended the agreement for seven years, through 2022. The remaining four years on that deal are still intact

"Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World's customer base and it's delivered," said Marcus Lemonis, Chairman of Camping World. "We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn't be more excited about the future of the series."

NASCAR additionally announced that Camping World partner brands Overton's and The House Outdoor Gear will receive official NASCAR status. Overton's sponsored NASCAR events at the Pocono Raceway last season while The House Outdoor Gear sponsored David Ragan's No. 38 Ford Fusion last season in multiple races. Gander Outdoors will be the entitlement sponsor for July NASCAR weekend at Pocono Raceway with the Gander Outdoors 150 and Gander Outdoors 400. (Koelle,2018)

Photo Credit - Chris Trotman/Getty Images

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