Go Bowling to Sponsor Stewart Haas Racing Cars in 2018

Go Bowling will sponsor both Aric Almirola in the Monster Energy NASCAR Cup Series and Cole Custer in the NASCAR XFINITY Series for one race each. Stewart Haas Racing announced on Wednesday the addition of sponsorship from Go Bowling, the consumer-facing brand of the bowling industry.

"Our racing partnerships have proven to be very effective at reinforcing the bowling brand among consumers," said John Harbuck, president of Strike Ten Entertainment, the marketing arm of the bowling industry. "This new endeavor with Stewart-Haas Racing and primary sponsorships of its teams during our two NASCAR race weekends at Watkins Glen and Richmond allows us to drive tremendous top-of-mind awareness for bowling by reaching a huge audience with similar demographics."

Go Bowling will serve as the primary sponsor of Aric Almirola's No. 10 Ford Fusion at the Watkins Glen International in August. Go Bowling is also the entitlement sponsor of the second road course race of the 2018 season. They will also sponsor Cole Custer's No. 00 Ford Fusion at Richmond in September in the Go Bowling 250 XFINITY Series race. (Koelle,2018)

Photo Credit - Stewart Haas Racing Release