"It's just cool to see brands getting on board with fans on social media," said Wallace in the press release. "I really enjoy seeing Farmer John interacting with the fans on Instagram. That's keeping things fresh for our fans and giving them a chance to win these unique experiences. I'm really happy they are supporting our race team, too. They are stepping up to support us and also getting the fans involved, that's great for everyone."
At the Fontana race, Farmer John is allowing fans the opportunity to win a VIP race experience. Fans can go to Farmer John Instagram page (@FarmerJohnLA) to enter for a chance to meet team owner Richard Petty and driver Darrell Wallace Jr.. The winner will then have a VIP experience of the Auto Club 400.
"Farmer John is proud to share our West Coast Original brand with NASCAR fans at the upcoming Fontana race. We love the passion of NASCAR fans and know they host the best tailgates. We are excited to see you at the race!" said Emily Detwiler, director of Farmer John marketing.
In three starts in 2018, Darrell Wallace Jr. has the best finish of second in the Daytona 500. (Koelle,2018)
Photo Credit - Brandon Wright/Brandon Wright Photography
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