NASCAR announced today (March 14) a multi-year agreement with Anheuser-Busch to return as an official partner of NASCAR as the "Official Beer of NASCAR". Along with becoming the official beer of the sport, drivers will battle for the Busch Pole Award every weekend during qualifying."We are continuing to evolve our presence in NASCAR because we believe in the power and loyalty of NASCAR fans," said Chelsea Phillips, Vice President, Value and Beyond Beer brands, Anheuser-Busch in the NASCAR release. "Returning as the Official Beer of NASCAR strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch beer on race day."
The companies history with NASCAR dates back to 1978 when the Busch Pole Award was handed out. Geoff Bodine won the last Busch Pole Award at Atlanta Motor Speedway in 1997. In 1998, Budweiser, a brand of Anheuser-Busch, became the sponsor of the pole award. That relationship lasted through 2007 with Jimmie Johnson winning the final Bud Pole Award at Homestead-Miami Speedway the same race he'd earn his second of seven championships.
"The Busch Pole Award is one of the most recognized programs in NASCAR and partnering with a global marketer like Anheuser-Busch will further elevate the value of the program and our sport," said Lou Garate, Vice President, Partnership, NASCAR. "Anheuser-Busch has a storied history in NASCAR dating back to the 1970s and we know our fans will celebrate and support Busch's return as the 'Official Beer of NASCAR."
Alex Bowman, Kyle Busch, Ryan Blaney, and Martin Truex Jr. have all won poles this season but it is unknown at this time if those will count toward the end of the season award for winning the most poles. (Koelle,2018)
Photo Credit - HHP Images/NASCAR Media
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