General Tire Renews with ARCA Racing Series Presented by Menards

(Photo-CCK Photography)

General Tire will continue to partner with the ARCA Racing Series presented by Menards in 2018 and beyond. The tire brand will continue to be the "official tire" of the ARCA Racing Series and will also become the entitlement sponsor for ARCA's return to Charlotte Motor Speedway in May. 

“We’re pleased to announce the extension of our partnership with ARCA and look forward to expanding our presence in the sport by adding the General Tire 150 at Charlotte Motor Speedway,” said Travis Roffler, director of marketing for General Tire in the release. “Our team has worked hard to help grow ARCA and provide competitive, action-packed racing each week for the fans. We’re eager to work with ARCA to help expand both our brands even more!”

Joining the series in 2016, General Tire has participated in the series in many different ways including race entitlements, driver and team awards, as well as interactive fan displays. 

“General Tire’s strategic partnership with the ARCA Racing Series presented by Menards is extensive,” said ARCA president, Ron Drager. “The series as a whole has benefited from General Tire’s participation, which includes supplying all tires used in competition, race event entitlements, the General Tire Superspeedway Challenge, the General Tire Pole Award, media support, onboard camera placement, trackside signage and at-track activation. We will continue to build on the relationship we established in 2016.”

The ARCA Racing Series presented by Menards season kicks off at Daytona in February. (Koelle,2017)