Hellmann's Announced as Entitlement Sponsor for Talladega Chase Race

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Hellmann’s® mayonnaise, which has been a staple in American kitchens for generations, and NASCAR’s Most Competitive Track – Talladega Superspeedway - announced today that Sunday’s (Oct. 23) much anticipated elimination race in the 2016 Chase for the NASCAR Sprint Cup will now be known as the Hellmann’s 500.

Hellmann’s®, a brand of Unilever, has been involved in the sport of NASCAR since 2004 and has a reputation for delivering fans with quality, delicious products. In addition to the new Talladega Superspeedway (TSS) partnership, the Hellmann’s brand has a long-time relationship with six-time TSS winner Dale Earnhardt Jr. and JR Motorsports. NASCAR fans have embraced many of the attributes that resonate with the Hellmann’s family of products – plain and simple, they are the real deal. Hellmann’s (hellmanns.com) flagship product, Hellmann’s Real Mayonnaise, is the best-selling mayonnaise in the United States.

“In honor of our long-standing partnership with NASCAR, Hellmann’s is thrilled to show our dedication to the race car community by becoming the exclusive, title sponsor of the Talladega race,” said Hellmann’s Marketing Director Russel Lilly. “We’ve been a staple on the speedway for years, getting to know Dale Jr. and establishing his No. 88 Hellmann’s Chevrolet as the car to beat. Whether on the track or cheering from the stands, Hellmann’s is a life-time fan of the sport of racing and we’re honored to be a part of such an iconic race.”

“Hellmann’s is an incredible nationally known product that fits in perfectly with our facility and the fans who attend the events here,” said Talladega Superspeedway Chairman Grant Lynch. “We have an incredible fan base who are here all week and love to cook up a variety of tasty dishes to eat while they are enjoying the best racing in the world. Take a walk on our property and you will see campers and tailgaters using a host of Hellmann’s spreads. We are glad to welcome them to our Talladega family with the Hellmann’s 500.”

Sunday’s Hellmann’s 500 at the mammoth 2.66-mile, 33-degree banked layout, will be the pivotal third and final race in the Round of 12 in the Chase for the NASCAR Sprint Cup. When the checkered flag falls in the pressure-packed event, the field of title contenders will be reduced from 12 drivers to eight.

While he won’t be competing in the Hellmann’s 500, Earnhardt Jr. will be at Talladega and will be interacting with fans as part of the Fan Question & Answer session at the start-finish line as part of the track’s “Pre-Race Pit Pass Upgrade”.

Weekend preparations for the Hellmann’s 500 get underway Friday (Oct. 21) with two different practice sessions (1:00-1:55 p.m. CDT & 3:30-4:25 p.m. CDT). Foodland/Food Giant Qualifying, which will determine the starting lineup for the Hellmann’s 500 NASCAR Sprint Cup Series race, is set for Saturday (Oct. 22) at 3:00 p.m. CDT. A ticket to the Hellmann’s 500 also gets fans into the traditional Saturday Night Infield Concert, which will feature country star Jerrod Niemann, Tim Dugger and DJ Michaelis. The Hellmann’s 500 is set for a 1:00 p.m. (CDT) start Sunday (Oct. 23). (Talladega Superspeedway)