Allmendinger Adds Hot Sponsor!

HARRISBURG, N.C. – official team release –

JTG Daugherty Racing officials have added sponsor support from The Original Louisiana Hot Sauce to A.J. Allmendinger’s No. 47 Chevrolet for the 2016 NASCAR Sprint Cup Series campaign.

The Original Louisiana Hot Sauce comes to the team through an expanded relationship with Southeastern Mills, as part of efforts to promote the brand along with Better than Bouillon, Shore Lunch Premium Soup Mixes and Southeastern Mills Gravy Mixes at select events this season.

“Southeastern Mills’ business philosophy is in line with ours and we are fortunate to continue to represent a sophisticated food company like theirs and we are pleased to announce the addition of their Original Louisiana Hot Sauce,” JTG Daugherty Racing team owner Tad Geschickter said. “Similar to JTG Daugherty Racing, Southeastern Mills’ started with ‘a vision, entrepreneurial spirit and determination’ and they are certainly a great fit for our racing organization and business model.”

Allmendinger, who has one victory, four pole awards, seven top-five and 39 career top-10 finishes, also welcomed The Original Louisiana Hot Sauce brand to the family.

“Just like The Original Louisiana Hot Sauce, quality and perfection is vitally important to JTG Daugherty Racing as we build fast race cars,” said Allmendinger, who finished eighth in the most recent event at Auto Club Speedway. “It’s been a good start to the season for us and the timing couldn’t be better for The Original Louisiana Hot Sauce to come on board. I really like what I see happening with our race team and how we keep getting stronger each week. The brands within Southeastern Mills (The Original Louisiana Hot Sauce, Better than Bouillon, Shore Lunch and Southeastern Mills) have been great additions to the team and we’re happy to have The Original Louisiana Hot Sauce on our car beginning this week at Martinsville Speedway as part of our program.”

“We are very excited about continuing and expanding our association with the JTG Daugherty Racing family,” Southeastern Mills’ Vice President of Sales Ralph Byers said. “They are a top-notch organization whose culture and values mirror those of our own company. NASCAR and the JTG Daugherty Racing platform provides an excellent means for us to reach and connect with our own consumers and provide exciting in-store sales building opportunities for our retail partners.” (JTG-Daugherty Racing)

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